Become a Digital Entrepreneur
There are many reasons why people hesitate about starting a new business. One of the biggest ones is the huge financial risk that it can entail, when you look at the cost of staff, premises, rates and insurance it can seem quite daunting even for a relatively modest start up. However there are options and the internet has given us the biggest one by far. It’s brought the chance to start a business within reach of almost anyone with an idea and some application.
The internet gives you access to a global market and although not all goods and services can be sold directly online, there’s almost always a way you can adapt a physical business to an online one with some thought. The advantages are numerous though, your start up costs can really be minimised, some web space, perhaps a designer to get you started, a few tools and the rest can be accomplished with hard work. If you’re not based in your target market then you might need to invest in a proxy service to change your IP address – there’s a good example here, this may not be necessary though.
The only problem is that the options to grow a decent online business can be quite numerous and it’s difficult to focus. Do you create a static website, a wordpress blog or even start with something simple on Facebook to begin? The principle is the same for everything though, you need to reach your target audience with your product or service. If you don’t have a product of your own there are still options. Check out affiliate marketing on the internet, here you sell someone else’s product in return for a commission payment. This option is a great way to start as you don’t even need stock of your own and you can still build a potentially successful business.
There is hope that the internet will bring prosperity to developing nations such as those in Africa. The infrastructure is slowly being built and it’s estimated that Africa will become one of the biggest global markets in the years to come. Mobile phones have already brought huge changes to the economies of some of the poorest African nations, in some cases forming the basis of micro-finance loans to enable start up businesses. Who knows what further changes the internet will bring to our lives, but one things certain if you want to start up your own business – there won’t be a better time than now.